“Good thing they’re selling Wang boxing gloves,” quipped Nico Bellay on Twitter. It seems that in addition to the long lines, an actual fight broke out at one H&M location carrying the Alexander Wang collab, with every roundhouse kick and right hook captured on the Instagram video below. The U.K.’s Sun is also reporting a fight between male shoppers at London’s Oxford Street location, bringing the total count to two. (The tabloid’s inevitable headline: “Wang, bam, thank you, ma’am.”) Maybe these avid Wang-sters were inspired by the pugilistic ad campaign, or perhaps they were just following precedent: It’s not like people haven’t fought over the designer’s pieces before. And even for those virtually entering the fray, things were tough, as the collection briefly crashed H&M’s website.