body language

Victoria’s Secret Replaced a Controversial Slogan With Burbling Incoherence

Photo: Courtesy of Victoria’s Secret

The latest campaign of Victoria’s Secret superimposed a floating phrase — “The Perfect Body” — over a handful of women who liked to stand on tiptoe one foot at a time. Some took offense. After 26,000 signatures on a petition, Victoria’s Secret has replaced that slogan with their plan-B marketing strategy: gaseous clouds of meaninglessness.

The chain of contrapposto models will now stand behind letters that read: “A Body for Every Body.” Truly, absolutely, fundamentally: You can’t argue with that. There is not space enough for even one finger to wag. It’s a watertight case argued by the most efficient purveyors of varying ways to use silk triangles.

Victoria’s Secret Killed Controversial Slogan