First he was in, then he was out, then he was back in again, and now Dov Charney is out again. WWD reports that American Apparel has fired him “for cause,” though that cause was not specified. AA has appointed Paula Schneider, an alum of fashion companies like BCBG and Warnaco, as the new CEO, with January 5 as her start date — all the better to get that rebrand rolling. As for Charney, don’t count him out: knowing his Rock ‘em, Sock ‘em Robot–like rebounding properties, maybe comeback No. infinity is in the offing.