kids these days

Lululemon Is Going to Put 6-Year-Olds in Yoga Pants

Photo: Julie Toy/Getty Images

Not content to expand its reach to men, Lululemon is coming for your children. Because there’s nothing kids love more than … yoga? Its new offshoot, Ivviva, which is almost as annoying a name as Lululemon, is geared toward kids 6 and up, Yahoo Finance reports. Ivviva’s store count will hit 20 by the end of the year. In addition to $64 yoga pants, the store offers sports bras, leggings, and jackets for the junior set. But whatever you do, don’t call these small fries customers. As Lululemon CEO Laurent Potdevin puts it, “We are creating the next generation of Lululemon guests.”

Lululemon to Put 6-Year-Olds in Yoga Pants