game of phones

Americans Are Suggestible, Brand-Oriented Sheep About Phones

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A highly unusual report on the international smartphone market has suggested that American consumers are influenced by marketing ploys and the aura of brand promises. NPR’s Aarti Shahani writes that elements like quality, longevity, price points, and functionality do not entice as much as the promise of these things, ensured by brand insignia. In the words of cited phone expert Greg Harper: “We’re very dumb.” 

Americans Are Brand-Oriented Sheep About Phones