Monograms: not just for fusty prepsters anymore! At least, that’s the takeaway from Burberry’s latest earnings report. According to Quartz, Christopher Bailey’s blanket ponchos from the fall 2014 collection were a smash, with 70 percent of shoppers who bought them opting to include the monogram. On a conference call, Burberry CFO Carol Fairweather dubbed the ponchos “a standout success” for the company. (It probably doesn’t hurt that Sarah Jessica Parker, Alexa Chung, and Suki Waterhouse have all been seen cozying up in the initial-emblazoned wraps.)
The brand has already applied what it’s learned about the customer to menswear, including personalization-ready items like coats and scarves in its fall 2015 show in London. Though if a man wants his initials on a blanket poncho, he’ll have to order the women’s version. Sorry, fellas.