Let’s face it, calendars aren’t the most riveting topic. Unless we’re talking about a leather-bound Smythson organizer, they’re utilitarian, but rarely chic. That said, ever since the CFDA acquired the Fashion Calendar from Ruth Finley, who’s been at its helm since 1941, the whole operation has gotten a digital-age makeover. Yesterday, CEO Steven Kolb walked a group of reporters through the features at the CFDA’s downtown offices. “This is something we wanted to do for quite a long time. We’re out of the gate pretty strongly,” he said, reflecting on the acquisition. “We’ve been strong and quiet behind the scenes for many seasons now. ”
The new system allows brands to easily manage multiple events, although new entrants to New York Fashion Week will now have to apply for a spot, which, Kolb noted, is a new requirement. On the editors’ side, the revamped calendar allows users to export events to their Google and Outlook calendars and to map out the venues. There is also a mobile app. “I think there’s a lot of potential to grow it,” Kolb said, alluding to potential partnerships with Uber, the MTA, and the New York City mayor’s office. Now if someone can just figure out where they’re holding Fashion Week next season, we should be all set.