At this point, New York Fashion Week practically takes place on Instagram, and the social-media platform reports that this season, the event generated 85 million likes and comments from 17 million user accounts. The show that most engaged Instagram users was Michael Kors’s, likely helped along by backstage shots from Kate Hudson, Allison Williams, Karlie Kloss, and Gigi Hadid. With Kanye West front row (and backstage in a beatific portrait with the designer), Ralph Lauren came in second, while Tommy Hilfiger’s photogenic football romp was in third place. The full list of shows is as follows:
- Michael Kors
- Ralph Lauren
- Tommy Hilfiger
- Carolina Herrera
- Michael Costello
- Desigual
- Sherri Hill
- Boss
- J.Crew
- Mara Hoffman
Instagram also rounded up some of the most-liked photos of Fashion Week, including Kim Kardashian’s shot of a confab between Kanye and Anna Wintour at his Adidas show, Rihanna’s nail shot from the Fendi party, and Kendall Jenner expressing the sentiment we all had by the end of the week: “Bye NYFW!” It garnered more than 895,000 likes.
