After receiving a lab coat as the invitation to Moncler Grenoble, one would be forgiven for thinking that the brand’s event this season might be science-related. In fact, the theme was “Love Factory,” which meant that the Brooklyn Navy Yard played host to a gigantic heart that opened, chocolate-box-style, to reveal models on hydraulics. Twenty-five pairs of them, in fact, clad in assorted winter gear — down jackets, ski suits, hockey masks, and even a “bride” in a white puffer jacket turned gown bobbed up and down and, for the finale, kissed. Watch the video below for an inside look at all the sweetness.
Moncler’s presentation at the Brooklyn Navy Yard. Photo: Getty Images