new faces of things

Soo Joo Park Is the First Asian-American Face of L’Oréal Paris

It’s official: Soo Joo Park is the new global spokesperson for L’Oréal Paris, the brand’s first-ever Asian-American spokesmodel. Park announced the news on her Instagram, calling it “the best birthday gift a girl could ever wish for.” When asked about whether she considers her new role to be progress in the industry, she told, “It’s such an honor, but I also think the world is getting smaller and the globalization of commerce is influencing industries like beauty and fashion. So to be the first to represent a global brand is a huge honor. But I don’t want to be just that one thing.” See, Kim Kardashianplatinum hair can be worth it.

Soo Joo Park Is the New Face of L’Oréal Paris