This weekend marks the 30th anniversary of the International Festival of Fashion and Photography in Hyères, France, a competition for young talent that has helped to launch the careers of some of the biggest names in the business — Viktor & Rolf, Anthony Vaccarello, photographer Sølve Sundsbø, and many, many more.
Sundsbø and Vaccarello will be returning to the festival this weekend, this time as jury members, along with Karl Lagerfeld and his creative studio director or “right hand,” Virginie Viard, who is this year’s guest of honor. The Chanel-assembled jury also includes Purple magazine’s Olivier Zahm, Chanel muse and supreme Parisian Caroline de Maigret, Carine Roitfeld, and Princess Caroline of Monaco.
The jury might be an intimidating lineup for the students (imagine pitching to Karl!), but it will all be worth it: The grand prize for both categories is valued at 15,000 euros, and the fashion winner will also have an opportunity to collaborate and learn from Chanel’s prestigious Métiers d’Art group. In addition to the main prize, Chloé will sponsor an annual award valued at 15,000 euros.
While Hyères — a relatively unknown spot save for the festival’s modernist venue, the remarkable Villa Noailles — gets ready for the influx of crowds, click through the slideshow to learn more about the 20 finalists (half in fashion and half in photography) who come from all over the world.