It should come as no surprise to anyone familiar with Balmain designer Olivier Rousteing that he announced his H&M collaboration via selfie at last night’s Billboard Awards. Two of his favorite muses, Kendall Jenner and Jourdan Dunn, wore looks from the collaboration, which won’t be available to mere mortals until November 5. “I want to talk to my generation: this is my main aim as a designer,” the designer said in a statement. “H&M allows me the unique possibility of bringing everyone into the world of Balmain [to] get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag.” We have a feeling you’ll be seeing said hashtag everywhere come fall.
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