collaboration station

Target Teams Up With Hipster Jewelry Designer Eddie Borgo

Photo: Courtesy of Target

While it probably won’t inspire the same levels of frenzy as Lilly Pulitzer, Target just announced it will collaborate with jewelry designer Eddie Borgo on a capsule collection. Borgo (who previously partnered with J.Crew in 2010) has continued to build on his first hits — the recognizable spike bracelets so beloved by street-stylers like Joanna Hillman and Kate Lanphear. His recent collections have gone more free-spirited, inspired by the craft culture of the ‘60s and ‘70s. The target collaboration picks up this thread, and in the spirit of all things DIY, you’ll be able to customize every piece instead of buying premade accessories. The collection will retail from $7.99 to $49.99 and launches on July 12, just in time for Lollapalooza.

A sketch from the collection. Photo: Courtesy of Target
So many charms.
Target Teams Up With Hipster Jeweler Eddie Borgo