A Totally Important Designer Announces a Perfume

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Your chance to say “But this is an Alaïa!” may come in summer 2015. The New York Times’ Vanessa Friedman (and noted wearer of Alaïa) reports that Azzedine Alaïa is creating his first fragrance, named Alaïa Paris. Beauté Prestige International, which also created the cult perfume Narciso Rodriguez for Her, holds the license for the fragrance. Instead of a traditional news release, Alaïa issued a “meditation” on perfume:

Creating a perfume is to confide in a woman, to steal her thoughts of tomorrow and run away with her before she ever looks back. … Creating a perfume is also knowing that, at that precise instant, the words I use to recount my secret already no longer belong to me. … My perfume is not reasonable — it makes time lie. I dreamed of it like an archaeologist dreams of sculptures from antiquity lying at the bottom of the sea for millennia, sculptures of perfect bodies, matched only by the women of today — an ideal and timeless beauty.

Perfume blog MimiFrouFrou.com reports that in Vogue Paris, Alaïa mentioned “Perrier water” as an inspiration. According to the Times, this thought-stealing, unreasonable perfume will contain notes of musk, pink pepper, freesia, and peony, and was inspired by “the smell of cold water falling on hot chalk.”

A Totally Important Designer Announces a Perfume