Marc Jacobs’s obsession with all things Cher is not exactly a secret. He squired her to this year’s Met Gala and told the New York Times, “Very rarely am I this intimidated.” Now, he’s picked her to star in his latest ad, lensed by David Sims. Katie Grand, who styles the campaigns, gave a sneak peek on her Instagram. The diva wears a prim floor-length gown and gloves from his Diana Vreeland–inspired fall 2015 collection. And while she looks great, she probably won’t be pinning her look anytime soon, if her tweet from yesterday is anything to go on.