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A Rolling Stone’s Grandkid Is the New Burberry Star

Burberry has a history of plucking young talent for its ad campaigns, and for fall 2015 the brand is turning to rock royalty. Ella Richards, granddaughter of Keith, stars in the new Mario Testino–lensed campaign alongside a group of a dozen young talents, all making their Burberry campaign debuts.

They include musician Tom Odell (who played at Burberry’s fall 2013 show), actress Holliday Grainger, and the band Hidden Charms. Richards is a model on the rise, having appeared in a Tom Ford campaign last year, and who better to incarnate Christopher Bailey’s bohemian inspiration for its fall collection than a direct descendant of Anita Pallenberg?

Rolling Stone’s Grandkid Is Burberry’s New Star