campaign trail

TV Men Star in New Giorgio Armani Campaign

Chen Kun, Dan Steves, and Matt Bomer.
Chen Kun, Dan Steves, and Matt Bomer.

For the latest of its Made to Measure suit campaigns, Giorgio Armani tapped photographer John Balsom to shoot a black-and-white tribute to television. The models are all actors who got their start on TV: Matt Bomer, of White Collar and most recently Magic Mike XXL; Chen Kun, of the Chinese drama Love Story in Shanghai; and Dan Stevens, of Downton Abbey and the upcoming Beauty and the Beast. Balsom captured them candidly, which makes us wonder what they were talking about on set. (“I love that tie on you, bro.”) Click through the slideshow to see a theater filled with TV hunks in gelled hair and well-tailored bespoke suits.

Photo: John Balsom/ Courtesy of Giorgio Armani

Chen Kun, Dan Steves, Matt Bomer

Photo: John Balsom/ Courtesy of Giorgio Armani

Matt Bomer

Photo: John Balsom/ Courtesy of Giorgio Armani

Dan Stevens

Photo: John Balsom/ Courtesy of Giorgio Armani

Chen Kun

TV Men Star in New Giorgio Armani Campaign