ch-ch-changes

Eva Chen, Instagram’s New Head of Fashion Partnerships

Photo: Chance Yeh/Getty Images

A little over two months ago Eva Chen stepped down from Lucky to spend more time with her family. It looks like those plans are going to be cut short because today she announced (on Instagram, of course) her new role as head of fashion partnerships at Instagram. We’ll get back to you on the details of that job description, but are guessing it includes working with brands, publications, and bloggers to further cement the hold Instagram already has over our lives. With her nearly 400,000 Instagram followers and preternatural gift for inventing hashtags to show off her impressive shoe, bag, and fruit accessories (insert peach emoji here), she’s a great fit for the job.

Eva Chen, Instagram’s New Head of Fashion