A memorable fragrance is more than just a perfume. It’s a scent that wakes up the spirit and lives, fondly, in one’s memory. To summon that evocative spirit of Marc Jacobs Daisy—a seductive whirl of violet petals, gardenia, and jasmine—we reached out to New York City-based prop stylist and set designer Chloe Daley to show us what Daisy means to her. “Daisy is the epitome of freshness and a carefree spirit,” she says, “exactly what summer ought to be. It inspired me to throw a party that felt put together—a little luxurious, but completely playful, with a touch of whimsy.” See how Daley, with help from Daisy, thoughtfully transformed her Brooklyn backyard deck into a casually sophisticated urban-boho oasis.
In keeping with Daisy’s spirit, Daley softens a simple wooden chair with a fuzzy, faux-fur pillow. This sits alongside vintage suitcases reinvented into side tables, accessorized with coffee-table books and vases from the local flower district. Here, Marc Jacobs’s Daisy bottle also stands in as an accessory, conceptually linking the luscious, feminine scent to her surrounding floral arrangements. “I chose white buds with lots of greenery to keep the centerpieces bright like Daisy’s notes,” she says. “There wasn’t quite a method to my madness, I have to admit. I just laid out all the flowers to get a good idea of what I had, then began snipping them to various heights.” Her food offerings proved just as artful. “I kept the snacks to just finger foods—so there was no hassle with silverware. A cheese plate and fresh fruit are all guests really want in the summer, right?”
“The Daisy fragrance embodies a party where everyone can move about freely and kick back comfortably,” Daley says. Her roommate, illustrator Lindsay Calhoun, drew the whimsical sign that invites guests to the festivities. “I like to separate the food and drinks to give a natural flow to the party,” Daley explains. “It lets guests move around easily, so they meet more people. This time around though everyone wanted to hang out on the deck with the drinks!” The drinks were crafted by designer friend Chris Rushing, who created cocktails inspired by Daisy. (The recipe, which Calhoun also etched on cards for guests to take home, is: 2 oz. tea mixtures, 2 oz. Boodles gin, 1 oz. elderflower tonic, 1 oz. fresh lemon juice, and bitters to taste.) To reveal the party’s theme, Daley placed bottles of Daisy around the space for curious guests to draw inspiration for themselves.
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