gold!

Pat McGrath Wants You Dipped in Gold

If you’ve been furiously Googling “Prada gold lips” or “Kim Kardashian gold eyes,” stop right there. The answer to your queries is Gold 001, a new beauty product created by Pat McGrath. Although McGrath is CoverGirl’s Global Artistic Director, this is a standalone product with a limited-edition run of 1,000. McGrath did an InstaMeet yesterday in Paris with Eva Chen at the Jardins Tuileries, swiping what looked to be a highly pigmented gold-flake shadow with a gilded texture (aka #Gold001) over the eyelids of models like Bella Hadid, Daria Strokous, and Imaan Hammam (but not their brows à la Dior a few seasons ago). The effect: pressed Goldschlager, minus the vodka and the hang-over.

A press release says, “The packaging advises its user that it ‘causes a heightened sense of confidence and a potential overdose of glamour.’” In a statement, McGrath said, “Gold 001 is a one off revolutionary highly malleable formula – there is something magnificent about its pure form that leaves me breathless.” You can breathlessly overdose from glamour by signing up on McGrath’s new site, which has a countdown to the moment when she’ll let the public take a shot at makeup’s new golden ticket.

Pat McGrath Wants You Dipped in Gold