If you’ve been furiously Googling “Prada gold lips” or “Kim Kardashian gold eyes,” stop right there. The answer to your queries is Gold 001, a new beauty product created by Pat McGrath. Although McGrath is CoverGirl’s Global Artistic Director, this is a standalone product with a limited-edition run of 1,000. McGrath did an InstaMeet yesterday in Paris with Eva Chen at the Jardins Tuileries, swiping what looked to be a highly pigmented gold-flake shadow with a gilded texture (aka #Gold001) over the eyelids of models like Bella Hadid, Daria Strokous, and Imaan Hammam (but not their brows à la Dior a few seasons ago). The effect: pressed Goldschlager, minus the vodka and the hang-over.
A press release says, “The packaging advises its user that it ‘causes a heightened sense of confidence and a potential overdose of glamour.’” In a statement, McGrath said, “Gold 001 is a one off revolutionary highly malleable formula – there is something magnificent about its pure form that leaves me breathless.” You can breathlessly overdose from glamour by signing up on McGrath’s new site, which has a countdown to the moment when she’ll let the public take a shot at makeup’s new golden ticket.