Two months ago, Natalie Massenet parted ways with Net-a-Porter, the company she founded and ran for 15 years. She reportedly has a non-compete agreement with the company’s new owner, Richemont Group, so going on to found a competing site is probably not in the cards. However, Massenet is already on to a new venture, reports The Independent. Last month, she registered a new mystery business under the name Imaginary Ventures. Massenet is listed as the sole director of the project. (In the filing, she also lists her occupation as “none.”) Still, it’s far from the weirdest name she’s ever come up with.
As for what Imaginary Ventures will do, no further information has been revealed. We have reached out to Massenet for a comment on the matter and will update this when we hear back.