Hermès Creates New Words for Your Obsession With Their Jewelry

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Photo: Courtesy of Hermes

Hermès knows how to have a little fun with their always-chic and highly desired pieces. Last year they created a fancy video game to celebrate their scarves, and this week they’re launching Hermèsistible, a site devoted to their jewelry. Consisting of imagined words that can be used to define a set of emotions not covered by the English language, it spans all of the feelings from a fleeting jealous moment (jalousele) to the joy of a spontaneous trip (escapitude). Whimsical, fake vocabulary aside, the site is just really fun to look at — if only to pretend like you normally stuff an entire suitcase solely with enamel bracelets. See more pictures below, along with their teaser video.

Photo: Courtesy of Hermes
Photo: Courtesy of Hermes
Photo: Courtesy of Hermes
Hermès Has New Words for Your Jewelry Obsession