When we last checked in with Reed Krakoff in March, he was pausing design and production on his namesake line. Now, Krakoff is dipping a toe back into the industry with a new Kohl’s collaboration on clothing and accessories. According to Women’s Wear Daily, the line is titled simply Reed for Kohl’s and will debut in April. Krakoff called the collection, where everything is priced under $129, “the new accessible luxury.” Many of the pieces are Krakoff signatures, including dressed-up track pants and flat, oversize totes.
The collection is not part of the DesignNation program, which has hosted the store’s collaborations with Peter Som and Narciso Rodriguez, among others. In fact, it sounds like Kohl’s is thinking of scrapping DesignNation altogether — Michelle Gass, the store’s chief merchandising and customer officer, told the paper, “Frankly, the designation isn’t a significant priority for us going forward … We’re making sure that Reed is our primary focus.”
