If you didn’t get the message from the towering illuminated signs at Givenchy’s last two megaparties, Riccardo Tisci has been thinking a lot about love. He’s also shifted focus from Paris to New York, starting with last Fashion Week’s spectacle of a show in lower Manhattan on 9/11. So of course he turned the house’s new campaign into a “love card” to the city on a New York–size scale.
Carine Roitfeld styled a total of 27 models for the ads, shot by photographers Mert & Marcus. Gemma Ward, Lara Stone, Joan Smalls, Mariacarla Boscono, Natalia Vodianova, Candice Swanepoel, and Miranda Kerr all make up the more seasoned members of the Givenchy gang, and there are some newer faces in the family, too. Watch the video below for an exclusive look behind the scenes with Tisci and the supers, plus some of our favorite up-and-comers like Lineisy Montero, Imaan Hammam, and Issa Lish.