new faces of things

Soon You’ll Be Able to Smell Like Jared Leto

Jared Leto.
Jared Leto. Photo: Jonathan Leibson/Getty Images

Pie-proffering neighbor Jared Leto has been personally selected by Gucci creative director Alessandro Michele as the new face of Gucci Guilty, with the campaign shooting in Venice, Italy. He’s replacing clean-cut Captain America Chris Evans, which makes a certain amount of sense, since his louche, wacky energy seems to fit in well with the new Gucci under Michele. This will be his second fragrance campaign. (See his Zoolander fever dream of an ad for Hugo Boss Red here).

If you just can’t wait until the ads are released, the prolific Snapchatter will also be taking over Gucci’s Snapchat for the next three days to celebrate the news. Taylor Swift probably won’t be waiting with bated breath, though.