Wedding Fund Start-up Bets on Divorces, But Not Yours, Obviously

Photo: Wavebreak Media LTD/Corbis

Matrimony is beautiful, expensive, and risky — about 40 percent of first marriages end in divorce. A new company is courageously offering to help people out with cash and then bet against them, sort of like the hedge-fund managers of 2008. Seattle-based Swanluv says it will give couples up to 10,000 free dollars toward their wedding, with the small caveat that if they divorce at any point, the money turns into a loan that must be repaid with interest. It’s through such bleak debts that the company will be able to fund future weddings. Who says love is dead?

In fact, the co-founder told the Washington Post that the company’s name speaks to its larger goal of rewarding lasting relationships: “Swans, they mate for life. That’s what we’re trying to get behind, everlasting marriage.” But with a business model dependent on other people’s pain. (Don’t worry, Swanluv plans to generate revenue from advertisements, not loan payments.)

If you’re willing to take this kind of gamble on your wedding, maybe you should just start plotting your revenge body now.

Wedding Fund Bets on Divorces (Not Yours, Obvs)