Here’s the thing with Valentine’s Day gift guides — they’re always about buying a gift for someone. That’s nice and all, especially when you’re smart enough to find a creative, thoughtful gift that doesn’t cost a ton. But really, doesn’t it feel much more satisfying to spend money on yourself? Being selfish is the ultimate luxury, especially when it comes to splurging on things that you’ve spent months agonizing over. It could be finally owning that beautiful Diptyque candle that makes your apartment smell amazing. Or it could be a cool, weird Prada bag that you know will be your go-to bag for years to come. In the spirit of all things “me, me, ME,” click ahead for 30 ridiculously selfish but wonderful gifts to get yourself.