It’s official: Caitlyn Jenner is getting into the makeup business, beginning with a new M.A.C lipstick called Finally Free. Of the name choice, Jenner said, “I wanted a name that I use, and which represents the community. This is who I am: Finally Free.” Talking about beauty, Jenner told M.A.C, “As a guy, I never took presentation as that important, because I didn’t care. I didn’t care about clothes; didn’t like guys’ clothes, never really bought clothes. I’d have my wife buy my clothes — if I was married at the time. But now, it’s just the opposite. I really enjoy the whole process. I had to do it in the closet for so many years, now I can actually do it and go out.”
The M.A.C–Caitlyn Jenner collaboration is coming.