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Sponsor Story
This is paid content produced for an advertiser by New York Brand Studio. The editorial staff of nymag.com did not play a role in its creation.
January 28, 2016 12:00 a.m.

Clinique: “Upping Your Instagram Game”

To shake the winter doldrums and breathe some fresh air into your Instagram feed, we’re following five accounts that are doing it right, to considerable cyber-fanfare.

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Ready to breathe some fresh air into your Instagram feed? We’re following five accounts that are doing it right, to considerable cyber-fanfare. These ladies, who’ve been selected in collaboration with Clinique, all share a penchant for color, a taste for all things delectable, and an eye for that singular, vital quality: Instagramability. To stay on top of all things fresh in beauty—new looks, faces and trends—Clinique’s fun and follow-worthy Instagram feed is a beautiful source of inspiration.

Tasteful mise en scene Fake plants being used as decoration Various fruits and a bottle of Daisy Drink station, featuring gin and Daisy

@julieskitchen

For table-setting inspiration, turn to the display maestro herself, Julie Lee. Julie’s Instagram page is chock full of bright, earthy tones, assembled into impeccable “tablescapes” for your everyday get-together or an elaborate holiday dinner. Lee combines colorful, often-nutritious foods with equally gorgeous platters and trays to make optical harmony, documenting the creations with her beloved aerial shots. It’s no surprise Julie’s amassed a staggering 146,000 followers!


People gathered at the party Drinks clanking The spread of drinks at the party Smelling Daisy from the bottle

@alanajonesmann

Alana, whose triumvirate of skills includes designing, baking, and crafting, combines all three in the form of intricately made baked goods that look more like art than desserts. From an edible snow globe to agate-stone cookies to her lovely Otomi-inspired embroidered cake, few Instagrammers are as creative and bold with their gastronomic endeavors. And if she wasn’t perfect enough, Alana has killer personal style and some truly enviable bangs to boot.



People gathered at the party Drinks clanking The spread of drinks at the party Smelling Daisy from the bottle

@toryrust

Tory Rust, an NYC-based fashion photographer and connoisseur of bold and bright hues, is the owner of an exuberant Instagram feed that unites her own professional work, a host of art-house fare, and playful selfies. If you’re looking to inject your wardrobe with a bit of color, Rust’s fashion photography ought to be your first stop, as it’s suffused with buoyant color combinations, vibrant backdrops, and quirky makeup. Scroll through for her #MenAndMakeup photography series, showcasing New York dudes rocking everything from hot pink lips to green eye shadow.


People gathered at the party Drinks clanking

@sogishoneybakeshop

A witty, culturally attuned, watercolor-wizard who can bake up a storm? That’s one way to describe the talented Sogoal Zolghadri, creator of Sogi’s Honey Bakeshop. Sogoal’s Instagram is a photographic repository of her delightful work, which is entirely hand-painted. She’s versatile too, capable of recreating landscapes and florals, Drake memes, emojis, and highly quotable epigrams, all in cookie form. A self-proclaimed “watercolorist of paper and pastry,” Sogoal’s cookie canvases are entirely customized and made to order, the perfect birthday gift for the friend who appreciates food and art.


People gathered at the party Drinks clanking

@sincerelyAMC

Ashley of @SincerelyAMC is a trendy nomad and fitness aficionada, documenting her drool-worthy vacations and kettle bell adventures across New York City and beyond. Though she loves her endorphins, and is always outfitted in the latest and greatest workout attire, Ashley has a sweet tooth, too, particularly for that mecca known as Shake Shack. Her Instagram, a perfectly curated smorgasbord of transatlantic travels, motivational quotes, street style, and post-workout pics, is well worth a follow.


People gathered at the party Drinks clanking

@clinique

The Clinique Instagram page itself is a bottomless well of inspiration. The vibrant photography displays the many colors, textures, and minerals that constitute a Clinique product alongside lovely before-and-after photos and tutorials. Melissa Knapp, Clinique’s creative director, ensures that, as the influence of social media grows, so too does Clinique. "Clinique has always been known for its photography, so it’s the perfect platform for us. It’s a great place to show our followers the many sides of Clinique through our editorial content, our product stories, and simple tips and how-to’s.” All this and more is just a “follow” away!

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