There was no shortage of fur on the Milan fall runways. Prada featured a trimmed cape, Etro showed plenty of coats with fuzzy collars, and Fendi went full-on fur ball, down to the giant Fendi monsters who posed for pictures in the show venue. But one brand avoided the trend: The Telegraph reports that as of this fall, Armani will no longer use fur in any of its products. Instead, the brand is exploring cruelty-free options that’ll look and feel just as luxurious as the real stuff. So if you’re feeling fancy and ethical, you know where to shop next season.
This is definitely not fur.