Armani Won’t Use Fur on Its Runways Anymore

This is definitely not fur.
This is definitely not fur. Photo: Imaxtree

There was no shortage of fur on the Milan fall runways. Prada featured a trimmed cape, Etro showed plenty of coats with fuzzy collars, and Fendi went full-on fur ball, down to the giant Fendi monsters who posed for pictures in the show venue. But one brand avoided the trend: The Telegraph reports that as of this fall, Armani will no longer use fur in any of its products. Instead, the brand is exploring cruelty-free options that’ll look and feel just as luxurious as the real stuff. So if you’re feeling fancy and ethical, you know where to shop next season.