Get Ready to See Balenciaga in Virtual Reality

Fashion’s burgeoning love affair with virtual reality remains abloom. To coincide with Demna Gvasalia’s highly anticipated debut show for Balenciaga on Sunday, the house is unveiling a new way to present the collection. Livestreams are, at this point, pretty old hat — but the brand announced today that the fall 2016 show will livestream in 360 degrees. The 360-view will be viewable via tablets and smartphones via a custom app. (The brand is calling the project Panorama.)

And given how voluminous Gvasalia’s designs for Vetements have been, a 360-degree perspective will probably be required for maximum ease of viewing.

Get Ready to See Balenciaga in Virtual Reality