collaboration nation

Target’s New Collab Is Making Scandi-Chic Dreams Come True

Photo: Target

In the vein of last year’s linkup with Lilly Pulitzer, Target’s latest collaboration encompasses fashion, home, and pretty much every other category you can think of. Today, the chain announced its latest project: a pairing with the print-happy Finnish brand Marimekko, which has been worn by everyone from Jackie Kennedy to Elton John.

Per a release from the company, the collection includes 200 pieces, from bathing suits to parachutes, with most items falling under $50. (The most expensive item is a printed paddleboard, which will set you back $499.99.) Look for the collection to launch April 17. And yes, there is a psychedelic teepee we already have our eye on.

Photo: Target
Target Announces a Scandi-Chic New Collaboration