Hillary PAC Spends $1 Million to ‘Actually’ You Online

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Photo: Chip Somodevilla/Getty Images

Because all it takes is one post from a stranger on the internet to change your entire political opinion, a Hillary Clinton super-pac is pouring money into correcting anti-Hillary commenters online.


The “Barrier Breakers 2016” digital task force, an initiative started by David Brock’s Correct the Record, is putting $1 million toward engaging “in online messaging both for Secretary Clinton” and pushing “back against attackers on social media platforms like Twitter, Facebook, Reddit, and Instagram.”

The statement put out by Correct the Record says “lessons learned from online engagement with ‘Bernie Bros’ during the Democratic Primary will be applied to the rest of the primary season and general election–responding quickly and forcefully to negative attacks and false narratives.” They say they’ve already responded to 5,000 users who have posted such things about Clinton.

Their statement also references the desire to combat the online harassment, especially of women, that has certainly been an issue during this campaign (and, you know, always).  

But really, is investing $1 million toward tweeting “actually” at guys with egg avatars the best way to do that?

Hillary PAC Spends $1 Million to ‘Actually’ You