bad fashion

Kylie Jenner Is Trying Really Hard to Bring Von Dutch Back

How much do you think Von Dutch is paying Kylie to do this? Photo: kingkylie/Instagram

Kylie Jenner, a girl with a penchant for starting things, is now valiantly trying to bring back Von Dutch, Ed Hardy’s incrementally classier little sister of a clothing company, which experienced peak popularity in the early 2000s.

Von Dutch has fallen from grace since the dreamy early 2000s — arguably one of the worst times for fashion — but the youngest Jenner is determined to bring it back, as evidenced by her latest Instagram posts. While Von Dutch’s own social-media accounts are lacking — their Twitter has a measly 1,193 followers — Kylie is giving them lots of hype, exposing Gen Z to an era of fashion when trucker hats connoted cool and Juicy Couture tracksuits connoted class.

So how much do we think they’re paying her?

Kylie Tries Really Hard to Make Von Dutch Happen