We knew Ivy Park was the name of Beyoncé’s highly anticipated activewear collection, but now we get to see what it looks like. Behold: the collection in its entirety.
Ivy Park, named after Beyoncé’s daughter, Blue Ivy, and her company Parkwood Entertainment, is a joint venture with Topshop CEO Sir Philip Green, and it has been in the works for over a year and a half now. The brand aims to become a leader in the overcrowded athleisure market by promoting positivity, using empowering images and language. There’s literally something for every body type and every budget.
The collection will be available to purchase online at Topshop, Net-A-Porter and Nordstrom on Thursday, so click through the slideshow below to get a head start on what pieces you’ll be adding to your cart.