collaboration station

H&M’s Next Collaboration Will Be With Kenzo

Photo: Courtesy of H&M

Remember the hysteria that accompanied the launch of H&M x Balmain? It’s coming back this fall when H&M debuts its newest designer collaboration, this time with Kenzo. The collection will be launching worldwide in select stores and online on November 3, and it will include both men’s and women’s clothing and accessories.

Though we haven’t been able to sneak a peek at any of the designs, Kenzo has a loyal base of fans who worship its vibrant prints and maximalist creations, so it’s safe to assume that the collaboration will not be dull.

In an interview with H&M Magazine, designers Carol Lim  and Humberto Leon talked about how they have evolved the brand over the years. “At the end of the day, the product has to be amazing and people have to want to buy it and wear it — not just for the story, but for how it looks on,” Leon says. “People nowadays have so many options for what they want to wear and how they want to express themselves and that’s great. It just means we have to be that much more attentive and to continue to makes clothes that people can get excited about.”

H&M’s Next Collaboration Will Be With Kenzo