Here’s a serene 45-second break from reality: Go to a scenic mountaintop, put pants on your arms (why not?), and do yoga in jeans. Or just watch this new campaign video launching the M.i.h Jeans Cult Denim Project, which is the next best thing.
Celebrating its 10th anniversary, M.i.h Jeans has rereleased ten designs from its denim archive, including belted dresses, boiler suits, chambray jackets, and flared dungarees. Styled by Francesca Burns and filmed by Colin Dodgson, model Alexandra Elizabeth has a soothing afternoon of yoga poses and wardrobe changes. Few of us will take multiple summer denim outfits to a cliff this year. Watch this clip instead.