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Finally, a Chic Version of the Ikea Bag

New Ikea bag vs. Old Ikea bag
New Ikea bag vs. Old Ikea bag

Sensible Swedish furniture emporium Ikea is like Disney World for boring adults (me). There’s no better way to spend a day than being trapped in a maze filled with a veritable cornucopia of furniture so cheap you actually get a slight high while reading the prices. And then, after chowing down on horse meatballs and screaming at your significant other because somebody said they didn’t think they could “handle” assembling a Malm dresser, you get to pay 99 cents to take home an ugly souvenir: a bright blue-and-yellow Frakta shopping bag made from what appears to be a pool cover.


That experience is about to get even better because, as Dezeen reports, Ikea is introducing a brand-new, much more neutral shopping bag.

Photo: Arkitekturfotograf Rasmus Norlander/IKEA

Designed in collaboration with Danish brand Hay, the new bag will be made of white and forest green woven fabric and have a slimmer shape. It will be available in stores starting in 2017.

So now when you break up with your live-in boyfriend on the steps of Ikea, you can at least leave with a nice bag.