Ashley Madison Will Only Partially Focus on Infidelity Now

It's never too late to rebrand (maybe).
It’s never too late to rebrand (maybe). Photo: Carl Court/Getty Images

Ashley Madison, the website whose tagline is, “Life is short. Have an affair,” wants to rebrand. The infidelity site — which was hacked last year, leading to its CEO’s resignation — is currently under federal investigation, but two new execs are trying desperately to make it credible again.

“We are profoundly sorry,” one of them, chief executive Rob Segal, told Reuters, adding that “more could perhaps have been spent on security.” They’re now reportedly spending “millions” to improve security for the site, and are looking into payment options that offer customers increased privacy.

Ashley Madison Wants to Rebrand