Australian trainer Kayla Itsines became an Instagram phenomenon thanks in part to her 12-week workout plan dubbed the Bikini Body Guide, or #bbg. Now, she says using the loaded term was a mistake.
The fitness empress opted for a different, more inclusive moniker for her $20-per-month app, which came out in November. Per Bloomberg:
She doesn’t even like the term “BBG” anymore because it implies there’s only one type of body appropriate for a bikini. “Do I regret calling my guides Bikini Body? My answer is yes,” she says. “That’s why when I released the app, I called it Sweat With Kayla. Sweat is so empowering. I love that.”
Meanwhile, the first words on her site are “GET BIKINI BODY CONFIDENT.” The page to download her guides blares “EARN YOUR BIKINI BODY.” Old habits really do die hard.