For a new fragrance campaign video, Tommy Hilfiger gave Gigi Hadid a very special assignment: Boss some sailors around! Maybe make them do push-ups, or spritz some perfume, while you’re at it? She did. It was pretty great.
The video launched the brand’s new fragrance, The Girl. Gigi Hadid is The Girl, of course. She flaunts the perfume’s summery scents (which include green pear, jasmine petals, and cedarwood) while deftly running her own ship.