To paraphrase Andy Warhol: In the future, everyone will have a line of personalized merch for 15 minutes. Apparently, we’re kicking things off with Gigi and Bella Hadid. Via the site Urban Sophistication, the siblings are now peddling “Belgie,” a selection of pieces adorned with their images.
Following in the steps of fellow merch havers like Kanye, Drake, Bieber, Rihanna, and Philip Larkin, they created a selection that’s heavy on their own image. There’s a faux-Barbie logo T showing the two wearing beehives in the Jeremy Scott show, and an “On the Runway” hoodie that riffs on Jay Z and Beyoncé’s “On the Run” tour shirts and has images of the models walking in Rihanna’s Puma show last season.