The see-now, buy-now revolution continues apace, and Burberry has been ahead of the curve for a while, offering select pieces at its last show that could be preordered off the runway. Now, the brand is preparing to show its first-ever straight-to-consumer collection — inspired by Virginia Woolf’s gender-bending classic Orlando — and today, we’re getting an early look at the pieces that will be on show next month at London Fashion Week.
The campaign images for what Burberry is calling its September Collection were shot by Mario Testino at the Walker Art Gallery in Liverpool, and feature models Jean Campbell and Alex Dragulele, and Cavan McCarthy of the band Swim Deep, all wearing romantic pieces worthy of Woolf’s protagonist. Testino has also photographed some of the craftspeople behind the collection for an upcoming portfolio that will be released immediately following the show. (A teaser image is below left.)
About that show: Burberry is making some changes. As previously announced, the show will combine the men’s and women’s collections for the first time. And while the shows have traditionally been held in a massive space in looky-loo-friendly Kensington Gardens, where onlookers would gather to catch a glimpse of the celebrities in attendance, they are shifting to a new venue called Makers House in Soho, per a release from the company.