look book

The Video Producer Who Matches Her Eye Makeup to Her Hair

My friends all call me “Fairy.”
My friends all call me “Fairy.”

Alice Longyu Gao, Video Producer

Tell me about your look today.
My friends all call me “Fairy.” Today, I’m wearing a top from Screaming Mimi’s and I’m matching my eye makeup to my hair, which I change all the time.

Where are you from?
A very small town in the Anhui province of China. When I was growing up, my parents were really conservative — my dad is a businessman — and I had to buy my first pair of jean shorts secretly! I went to a very strict school where teachers were allowed to beat us if we didn’t do well enough on our exams. I met a girl from Beijing online — we were both in a fan group for this Japanese pop star, Miyavi — who told me she was going to the United States for college, and I was like, Whoa, so I ended up going to Boston University, even though my dad thought sending a girl to school was a total waste of money. I’m a Virgo, so I know exactly what I want and I will always pursue it.

Are you close to your parents?
Well, they still support me financially — even though my dad’s business is struggling. But living here is so expensive, and because I’m a Virgo, I really need to be alone. I’m trying to shop less, except I went to a Kyary Pamyu Pamyu concert a few days ago, and she was wearing this amazing pair of shoes from this designer in Tokyo, and I had to order them!

Lightning Round
: East Village.
Age: 21.
Nails: “I get them done at a Japanese salon called Rounge, and it takes about six hours each time.”
Eye makeup: “Persian,” by Nars.
Favorite store: Dover Street Market.
Favorite designer: Etsuna Otsuka. “She’s a Tokyo designer who hand-makes most of my clothes.”
Reading: Jefferson Hack’s new book — I think he is so hot; he’s my dream type.”

*This article appears in the August 8, 2016 issue of New York Magazine.

The Producer Who Matches Her Makeup to Her Hair