Contrary to popular belief (or current presidential candidates), not all publicity is good publicity.
Vogue Brazil’s “We Are All Paralympians” campaign features able-bodied actors Paulo Vilhena and Cléo Pires with digitally erased limbs, for the seemingly noble intention of raising awareness for the upcoming Paralympics.
Vilhena posted a behind-the-scenes photo on Instagram of the actors posing with the actual athletes whose bodies inspired the post-production changes, Bruna Alexandre and Renato Leite. Alexandre, a table-tennis player from Brazil, had her right arm amputated when she was a child, and Leite, who is a sitting volleyball player, has a prosthetic leg.
The resulting awareness is probably not the kind they were going for.