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PAID STORY: See 3 ways to wear bright bold lipstick right now.
Fresh off fashion month, many of us are still buzzing from the life-affirming color that unraveled down runways from New York to Paris. Fortunately, one of our favorite makeup brands just delivered an even more wearable answer to our extreme-color cravings. M.A.C.’s new Liptensity line is boundary-pushing lip color, blowing other lipsticks out of the water with its remarkable clarity and vibrancy. And whether you’re already a quick-change artist or are looking to diversify your lip palette, Liptensity is the perfect way to play with a bold new shade, or 20.
With 24 enhanced-pigment hues to be exact — from sweet pinks to inky black — the lipstick starts with a clear base that eliminates any muddy undertones or gray casts. In other words, true, crazy-saturated color prevails on any skin tone. Plus, the lightweight gel stays put without fading or bleeding, for long-wear without the dryness or constant touch-ups. Said texture means you can build the color up to your liking, or swipe it right on for the highest impact. Click the three application techniques called out below to see each one’s distinct results.
Apply with the bullet
FOR FULLY LOADED COLOR
Use a lip brush
FOR A REFINED, POLISHED LOOK
Finger-tap it on
FOR A PERFECTLY STAINED POUT
Excited to switch up your look yet? Eye-catching lip color is about the easiest way to up your makeup game — except, you know, when it isn’t. But in this case, even lipstick-phobes can stand to experiment, thanks to Liptensity’s creamy gel base and cushiony feel. Additionally, shea butter and vitamins A and E create a soft, moisturizing barrier, and smooth waxes deliver all that vivid, luminous pigment in a way that keeps going — evenly and comfortably — for hours on end. How’s that for everyday luxury?
Liptensity is available in 24 super-saturated shades. Take the color wheel for a spin to explore them all.
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