Fresh off fashion month, many of us are still buzzing from the life-affirming color that unraveled down runways from New York to Paris. Fortunately, one of our favorite makeup brands just delivered an even more wearable answer to our extreme-color cravings. M.A.C.’s new Liptensity line is boundary-pushing lip color, blowing other lipsticks out of the water with its remarkable clarity and vibrancy. And whether you’re already a quick-change artist or are looking to diversify your lip palette, Liptensity is the perfect way to play with a bold new shade, or 20.

With 24 enhanced-pigment hues to be exact — from sweet pinks to inky black — the lipstick starts with a clear base that eliminates any muddy undertones or gray casts. In other words, true, crazy-saturated color prevails on any skin tone. Plus, the lightweight gel stays put without fading or bleeding, for long-wear without the dryness or constant touch-ups. Said texture means you can build the color up to your liking, or swipe it right on for the highest impact. Click the three application techniques called out below to see each one’s distinct results.

TECHNIQUE #1

Apply with the bullet

FOR FULLY LOADED COLOR

Leah in Dionysus

Apply with the bullet for fully loaded color. Leah in Dionysus.

For full-intensity color, apply the good old-fashioned way: right from the bullet. Roll the lipstick up to smooth directly onto lips. The rich gel formula melts on contact, meaning you’ll get full, even coverage in one stroke. Pro tip: Before applying color, perfect your pout with a base product like M.A.C. Prep + Prime Lip.

Emily in Toast and Butter

Corinne in Gumball

Melissa in Hellebore

Hillary in Stallion

Corinne in Gumball

Melissa in Hellebore

Emily in Toast and Butter

Hillary in Stallion

TECHNIQUE #2

Use a lip brush

FOR A REFINED, POLISHED LOOK

Aydah in Blue Beat

Use a lip brush for a refined, polished look. Aydah in Blue Beat.

Want medium coverage? Apply your favorite color with a pro-quality instrument like M.A.C.'s 316 Lip Brush. Saturate the brush with lipstick; then paint on for a diffused look. Blend outwards from the center for an ombré effect, or layer until you feel like Michelangelo. The gloss-finish formula glides on to make coloring within the lines a piece of cake.

Lindsay in Galaxy Grey

Jordan in Post Modern

Kelsey in Double Fudge

Kathy in Marsala

Jordan in Post Modern

Kelsey in Double Fudge

Lindsay in Galaxy Grey

Kathy in Marsala

TECHNIQUE #3

Finger-tap it on

FOR A PERFECTLY STAINED POUT

Beth in Smoked Almond

Finger-tap it on for a perfectly stained pout. Beth in Smoked Almond.

When you’re in the mood to go slightly subtler, a light-touch application works best. After rubbing the gel color on your index finger, tap onto lips starting from the center and moving outward. Stop at one round for a soft stain, or continue to tap and blend out easily for less-sheer coverage. (Don’t worry — it’ll last as intended either way.)

Katie in Burnt Violet

Grace in Habanero

Rachel in Life’s Blood

Manny in Ambrosial

Grace in Habanero

Rachel in Life’s Blood

Katie in Burnt Violet

Manny in Ambrosial

Excited to switch up your look yet? Eye-catching lip color is about the easiest way to up your makeup game — except, you know, when it isn’t. But in this case, even lipstick-phobes can stand to experiment, thanks to Liptensity’s creamy gel base and cushiony feel. Additionally, shea butter and vitamins A and E create a soft, moisturizing barrier, and smooth waxes deliver all that vivid, luminous pigment in a way that keeps going — evenly and comfortably — for hours on end. How’s that for everyday luxury?

SHOP THE LOOK

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Liptensity is available in 24 super-saturated shades. Take the color wheel for a spin to explore them all.

$21

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