Actual Color Is Created Behind the Doors of the Pantone Color Factory

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You’re probably most familiar with Pantone’s iconic color swatches. They’re made here, at the Pantone Color Factory in Carlstadt, New Jersey. Pantone sets the standard for color matching, so designers and printers around the world know exactly what shade of red they’re using. But they do a lot more than that. It’s all very Willy Wonka–esque, but luckily for you, Pantone opened its doors to the Cut and gave us a peek at how the magic is made. Watch.

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A Tour of the Pantone Color Factory