J.Crew’s Presentation Cast Real People

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J.Crew’s SS17 Presentation.

Instead of following the trend of street-cast models, J.Crew chose models from its own directory instead. The brand cast friends of the brand, ages 13 to 70, including J.Crew staffers and journalists to model the spring/summer collection.

While J.Crew isn’t the first to cast chic civilians this season, it is the only to use non-model friends of the brand. Perhaps “modeling opportunities” will be added just below “dental insurance” on the company’s list of staff benefits.

J.Crew’s SS17 Presentation. 
J.Crew’s SS17 Presentation. 
J.Crew’s Presentation Cast Real People