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September 13, 2016

The Best Pieces to Buy From the See-Now, Buy-Now Runways

By Indya Brown

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Photo: Imaxtree

We’re almost at the finish line of New York’s most “instant” Fashion Week yet. Some major players, like Burberry and Michael Kors, have flirted with the idea of this new consumer model in the past, but it was a first for others like Tom Ford and Thakoon, who presented their first instantly shoppable collections last week.

With see-now-buy-now gaining traction, and more and more designers taking part, consumers are left to wade through a lot of clothes. In the slideshow below, we’ve gathered our favorite pieces so far, including ones from Tom Ford, Thakoon, and Opening Ceremony. Check back; we’ll be updating as the season goes on.

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Photo: Courtesy of Banana Republic
Photo: Courtesy of Off White
Photo: Courtesy of Burberry
Photo: Courtesy of Club Monoco
Photo: Courtesy of Paco Robanne
Photo: Courtesy of Ralph Lauren
Photo: Courtesy of Topshop
Tom Ford Tom Ford's love for the Studio 54 era will never dwindle. His latest show had plenty of sequins, feathers and bell hems to go around, bu... Tom Ford Tom Ford's love for the Studio 54 era will never dwindle. His latest show had plenty of sequins, feathers and bell hems to go around, but also included strong workwear options for those moments when life is something other than a disco. Obviously the prices are CEO-range, but it's nice to dream.
Tommy Hilfiger Collection Inspired by Gigi Hadid, this collection was full of girl-next-door pieces like this floral dress. The scuba dress is an... Tommy Hilfiger Collection Inspired by Gigi Hadid, this collection was full of girl-next-door pieces like this floral dress. The scuba dress is an ode to Aaliyah's '90s-era style, and -- no surprise -- it's almost sold out. Track pants styled with heels and a crisp button-down offer a modern twist on an everyday pair of black trousers.
Thakoon Thakoon's show was full of easy-to-wear looks like this breezy midi dress, plus reinvented knitwear like a chic striped turtleneck and an... Thakoon Thakoon's show was full of easy-to-wear looks like this breezy midi dress, plus reinvented knitwear like a chic striped turtleneck and an asymmetrical tunic.
Opening Ceremony Everything from the brand's fall 2016 offering is super-wearable yet far from boring. The street style set love a good voluminou... Opening Ceremony Everything from the brand's fall 2016 offering is super-wearable yet far from boring. The street style set love a good voluminous off-the-shoulder top, so don't expect this white one to last too long. And fitted dresses are somewhat of a signature for OC.
Rebecca Minkoff If you have to buy anything from this season, let it be the wonderful outerwear. As the show's finale, the models turned around t... Rebecca Minkoff If you have to buy anything from this season, let it be the wonderful outerwear. As the show's finale, the models turned around to reveal the messages emblazed on their leather jackets. Sure, some were a little cliched, but the jackets were still cute. The 90s slip dress isn't going anywhere, so of course you have to get one in the cold weather update of crushed velvet.
Alexander Wang x Adidas This partnership has everything you'd expect: lots of black, low-maintenance pieces and one perfect-fitting sweatshirt.&n... Alexander Wang x Adidas This partnership has everything you'd expect: lots of black, low-maintenance pieces and one perfect-fitting sweatshirt. But buying these items is a little tricky — rather than make them available online, Wang's been selling them off the back of a truck.
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Tags:

  • nyfw fall 2016
  • see now buy now
  • just browsing
  • goods
  • fashion week spring 2017
  • thakoon
  • tom ford
  • rebecca minkoff
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