These days, label prestige isn’t enough to sway shoppers into buying luxury. Sure, making an expensive purchase is oddly satisfying, especially when you’ve been steadily saving toward it, but when buying experience counts for just as much as product quality, how do you make it feel more special?
No stranger to the world of customization, Proenza Schouler is giving its fans access to a unique, one-in-a-million shopping event: For one day only, the brand will offer shoppers the chance to add their own personal touch to some of its most popular bags, including the Hava top handle and the Hava crossbody.
The event — hosted by Bergdorf Goodman — will house artisans on site to create custom bag straps for the two Hava styles, with options to customize weaving patterns, colorways, and other strap details according to customers’ preferences. To make the occasion extra special, Proenza founders Jack McCollough and Lazaro Hernandez will also host a meet-and-greet, and consult with shoppers. Scroll below to view a few of the combinations available, and some serious bag inspiration.
Proenza Schouler customization event, Thursday, October 13, 1–6 p.m., at Bergdorf Goodman, 754 Fifth Avenue; 212-872-2555. Meet-and-greet at 4 p.m.
If you buy something through our links, New York may earn an affiliate commission.